Macallan Whiskey / LEAPframe
A glass of Macallan scotch is the perfect complement to reflection so we created a series of 10 second looped videos featuring Macallan scotch in a thoughtful moment; in places the young Macallan drinker may find clarity, happiness and mindfulness. Here the Macallan bottle moves beyond the fireside and treks outside to explore urban and adventure settings: a New York rooftop, a hiking trail or mountain summit, a city street. We played with the shape of the bottle and how it can sit in the negative space between two buildings or an opening in the forest. By using a combination of looping timelapses, cinemagraphs and dynamic compositions we created a series of visually arresting moments.